Community Gift Card Systems

 

 

 

 

 

Buy it Local offers turnkey gift card systems and services for local markets.

 

 

What is a Community Gift Card System?
Unlike a gift card for a single store, a community gift card system is a single card that can be used across multiple, independant retail or other consumer locations.  Shopping malls sometimes offer a gift card which can be used at any store inside their mall--- however, all those stores are related in one important way: they all have the same landlord. 

 

Buy it * Card systems from Buy it Local help you create a gift card network across unlimited numbers of unrelated merchant locations through its proprietary network, technology and systems.

 

 

Why Develop a Local Gift Card Program?

 

Increasingly independant, locally owned merchants and locations in revitalizing areas are under competitive attack.  Consumer options are rapidly expanding--- meaning local dollars e a s i l y  flow out of your local area, district or other defined location to others. 

 

Whether its gift cards from others or internet retailers from around the globe, your downtown, shopping corridor, locally owned stores or revialization district need to make it EASY to patronize their locations... or consumer dollars will continue to flow out of your local economy.

  • 75% of consumers buy gift cards in the US
  • On average, consumers spend $125 per person on gift cards annually
  • Upwards of 90% of all gift cards are not local

 

 

 

Buy it Local  created Chattanooga, Tennessee's Buy it* Downtown Chattanooga gift card program in 2007



A public-private partnership was formed to provide initial leadership for the initiative including the RiverCity Company, Lyndhurst Foundation and the Benwood Foundation.

The program had approximately 50 participating locations in downtown Chattanooga within its first 6 months of operations.

 


 

 

 

 

click on the gift card image above to learn more about Chattanooga's program

 

 Community Gift Card Advantages:

 

  • Local solution to one of the Nation's fastest growing & largest consumer shopping trends- gift cards!
  • Helps "capture" funds for your program or local area that could be spent elsewhere
  • Helps put local merchants on a more even playing field with other larger competitors
  • Easy for consumers to understand- Everyone understands what a gift card is!
  • Easy for merchants to understand AND do
  • Opportunities for your program to generate revenue to help offset operation and marketing costs
  • Broad choices for consumers with a single card
  • Transaction data and reporting available for you from retail activity
  • Help recruit new retail to your area
  • Marketing and promotion assistance for your retailers
    • includes web site description plus map
    • advertise specials and promotions
    • communicate with cardholders to drive them into merchant locations

 

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